McCain x Webers: Fryway 11

Role: Art Director
Agency: Rethink | Copywriter: Sophia Storti | Creative Director: Sheldon Rennie

Photographed and Filmed by: Salt XC

Webers on Highway 11 is a legendary charcoal burger stop for Ontarians making their way to cottage country. To launch the partnership between two Canadian icons — McCain and Webers — we renamed the highway itself to Fryway 11. We lined the highway with signage counting down the entire stretch to Webers and McCain fries, turning the drive into anticipation for both.