Destination Canada Business Event Asset Library

Role: Art Director
Agency: Rethink | Creative Director: Pamela Rounis | Photographer: Hubert Kang | Kindred and Scout

Destination Canada needed a library of photo and video assets that authentically capture the "Canada, Naturally" brand — visuals built to work across future business event deliverables and give decision-makers a clear sense of the Canadian advantage at every touchpoint. The visual philosophy centers on three ideas: Canada as the place where new ideas take shape, where collaboration comes naturally, and where the landscape itself inspires.