A&W | Burger Watch

Role: Art Director & Designer

Agency: Rethink | Copywriter: Jayshree Viswanathan | CDs: Abrie Miller and Katie Holmes | Director: Didier Charette

A&W is famously known for delicious beef burgers—but the OG’s know that when summer comes around, the LTO Cod Burger and Cod Tacos are back. We gave Allen a summer-fied uniform (yes, including a megaphone) to announce the limited-edition news to hungry beachgoers far and wide. We leaned into the warm, fun, nostalgic vibes of summer that feels as refreshing and satisfying as the burger itself.